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artemdigital Scan Volkswagen Range Inside & Out
1 March 2008
Volkswagen’s research demonstrated that people looking for a new car now do the majority of their research on the internet - only visiting a showroom twice on average before making their final decision.
To address this change in buyer behavior, Volkswagen has launched an ambitious new website - www.volkswagen.co.uk. Pioneering technology used in its construction allows customers to browse the range virtually, and discover what their chosen model would look like.
The new site, created by Tribal DDB, encourages customers to browse all the possible options with its intuitive and highly sophisticated car configurator, featuring 3D models of 17 Volkswagen cars. The cars are viewable from multiple angles - inside and out. Customers can also change the colour, add optional extras and see them in situ on their chosen car - in total, over a million combinations are possible.
The 3D models of the cars themselves were key assets in the production of the new site. These were not available in any form that could be used on the project, so artemdigital were commissioned by Prime Focus London to scan them. Resurfaced models of both exteriors and interiors were supplied to the 3D team at Prime Focus London, who used these as the starting point to create the many different models and model variants featured on the site.
The relatively tight timescales left little room for error, so we immediately set about designing a pipeline that could deliver readily usable results. As part of this process we also designed, implemented, and deployed our own 3D resurfacing tool (AdSurface). This efficiently facilitates the conversion of heavyweight raw scan data into a lightweight polygon mesh appropriate to an end user's requirements and makes large tasks such as this much more manageable.
In addition to their scanning services, Tribal DDB, were able to make use of artemdigital’s flexible studio space to simultaneously photograph the cars for the stills campaign.
To view the 3D Volkswagen range see www.volkswagen.co.uk
“artemdigital scanned and resurfaced 17 cars for us. They were flexible to our project needs, delivering in a format that could be used in XSI, and went the extra mile to fit into the fast turnaround of our extremely tight deadline. They were very approachable and eager to improve the process wherever possible following our feedback so that we could achieve modelling precision worthy of a German car manufacturer! Hats off to Richard Hince and his team.”
Olly Nash, Senior Animator, VTR